ART DIRECTION | STYLING | PLANING THE PHOTOSHOOTS
NTU Fashion photography course
THE FERRARI OF LEATHER JACKETS
King of the Parking Lot. Collection inspired by iconic Ferrari cars and garments, and shot at an abandoned nightclub in an industrial estate. Make up based on the Ferrari colour scheme. Have a look at my mood boards and the behind the scenes photos. The full look book can be found here.
The idea of the shoot was to do everything as unconventionally as possible. The story of the collection was men's mental health issues and we didn't want to illustrate a perfect unrealistic version of models. They needed to pose as weird as possible and there were no fake smiles. The main feature was movement and unusual positioning or action in photography. Inspirational photos from Fuc*ing Young editorial looks. Full lookbook here.